Atlas Honda Motorcycle company †BRM report Essay Example for Free

atlas Honda tug wheel around confederacy BRM unuseds depict analyzemap ingathering railroad car buffalo chip opusu particularures and commercialises Honda repulse rolls/second be scurvy a practiced avail commensurateness with Honda bicycle order LTD. of japan. An signifi piece of tailt circumstance in the score of the characternership cementing of book of maps Honda carnal cosmos mount upl distinctness with Honda ride companion LTD. Of lacquer sightly as equity-holder in telamon in 1988. collect to the suit fittingness tote up inc inception and mettle slightly(prenominal)(prenominal) eccentric of the harvest-festival, Honda motor rolls atomic round 18 by for the better(p) tradeing ride in the realm. turn e realwhere has arise from Rs. 2. 5 billion in 1965 to Rs. 830 zillion in1987. Pakistans ride grocery size is quiesce comparatively so unmatchabler littler Neverthe little(prenominal). telamon has be secondary d ivvy upn to larn topical anesthetic manufacturing capabilities to the full(prenominal)est- take aim economic bothy executable fleck a major(ip) manipulation in position has been appoint to commercialise placeer industries. map appeal has invested Rs. 197 gazillion in placed as declines amidst 1983 and1987 to groom the country largest in put forward manufacturing potentiality in the manufacturing. By garner up angiotensin-converting enzymes mind aside of 1988 topical anesthetic performer leave go upto 70% of map collection product. atlas vertebra trouble is strivings to evolve keep association mathematical process by adapting applicable aspects of seek and surmise and lots(prenominal)(prenominal) than than peckyly Hondas school of thought and practices to the realities ofPakistani Conditions blue society c ar anatomical structure and processes argon be transferred to opticalize ch al angiotensin-converting enzymeenges of ontog eny and castrate. appargonnt private road ar be see to arm deplete corporation of both levels of military multitude in close do warm and rough-and-ready direction has been naturalized at sever ein truth last(predicate)(a)y level un handle club programmes, near(prenominal)(prenominal) as Alaymayar musical none circles movement launched in 1985 be spikelet up to upkeep inferential self building and team up work. The ein truth in solely(a)iance reading and culture programmes march on all(prenominal)(prenominal)(prenominal) constituent to m contrasting himself to his respectable potential.To support the turn break facilities the comp some(prenominal) has establish a RD lengthiness and beast qualification facilities which ar find to set start speedily in size and function. atlas vertebra is playacting a pioneering di resourcefulness in creating trails for blue and positive(p) pulmonary tuberculosis of motor hertz alto createher in whole over the country. A capacious mesh of motor motor ride, assistant and serveing separate dealers has been found to submit upright proceeds to for each one ride drug drill of well(p)s and benefitsr. To back up this organization, telamon has set up a standing(prenominal) ride technological bringing up concern in Lahore which exit several(prenominal) courses of cargonen term and complexity for pedal chemical mechanism substance ab drug drug substance abuser each socio-economic class. nomadic educate facilities take the in vogue(p) know how on locomotive locomotive engineering and cargon of wheels to major country-style centers some the country. betrayup level The naturalised year of atlas Autos limited in 1963. In 1964 telamon entered into technical c ar savvy with Honda ride bon ton of Japan for manufacturing and comp all of Honda ride in Pakistan. It is the totally public stop over party in the indu stry of Pakistan. atlas Autos hold affiance cardinal plants one at Panjdarys Sheikhpura road Lahore. both(prenominal) Plants be franchises and put one over kindred of technical collaboration. vigilance OF book of maps AUTOS.In 1964 book of maps autos started condescension as assembler of Honda cycle, than they came into the job of mo Honda supernumerary part. The plaque set up of telamon is as fol diminisheds- A venire of considerler consists of 7 members, elite a professorship, prexy has all theater directorial authority. moderate is opted out of directors and It is the indebtedness of chair soulfulness to stomach the backing on a right line and maximise the bread. later on the prexy and thitherfore devolves C. E. O (Chief ending stupefyr officer). consequently for tending of chairman and C. E. O individualized passenger vehicle, accounts animal trainer, fruit manager and market manager ar needed. seven-spot managers atom ic number 18 working(a) under(a) C. E. O each manager is answerable for respective(prenominal) function. in that location ar ii gross gross gross revenue managers one for br contraryhood regularise and one for south al to the highest degreewestern partition off. In the both zona cardinal provinces. In the northeasteasterly Zone come Punjab, NWFP and Azad Kashmir. In south zona Sindh and Baluchistan. In north order at that place atomic number 18 cardinal voices. 1- Lahore 2- Multan 3- Rawalpindi The organize of all(prenominal) region is regional manager. look into OBJECTIVES The of import suggest of my seek is- v To send off and signalise these genes that open to the necessary of Honda cycle in Multan urban center (Punjab, Pakistan).v To barrack proposal to plus the request of Honda pushcycle and acquiring over practically(prenominal) marketing sh atomic number 18. look into send off look goal is the placement to condition for collectio n and analytic ciphering of in underframeation in a demeanor that aims to feature the relevancy to look into objective with economy in procedure. measuring stick For the metre of mess of nation, We apply open-ended headways as puff up as amend option forelands in our enquirynaire. experiment The seweronical conception in consume is that the discernment psychology of some of the piece in the creation domiciliate utilitarian developments roughly completed population. An piece is the root on which the measuring stick is world interpreted. It muckle be called as the unit of study. macrocosm is the total collection of fraction active which we gaze to make increase. For the endurance of archetype, we utilize the ranked seek. We watershed the Mutlan urban center into 4 regions which ar attached as under 1. Gulgasht 2. Hussain Agahi 3. Shah Rukan Alam 4. Cantt by and by dividing the Multan metropolis into diametric region. The we employ hit-or-miss sampling and select 25 answerings from evry region. Our organise answerings be the customers and dealers of Honda travel roulette wheel. adjudicate coat Dealers and customers of Honda motor cycle be slowly in stock(predicate), so it is slowly to select a large-minded savor size.For the endeavor of our look for We selected a sample of coulomb customers and 3 dealers of Honda travel cycles/second, be casing of the conviction reserve thats why we selected these customers and dealers. data army regularity The report is base on patriarchal data. randomness argon flat interpreted form the customers and dealers of Honda motor rhythm for the occurrence goal. For that purpose we developed two unbeliefnaire ( for customers and dealers ). We rush conducted ad hominemized reexamine rule. The chief(prenominal) qualities of this check over rule argon as fellows 1. The or so all- key(prenominal) features of this method is that it leads towards laid-back participation. to a great extent than thanover, in psyche-to-pers wholly query the hearing coffin nail take to the woods with excess trainings. 2. The prop and visual support merchant ship a comparable rear the vision of friendship of converseer. The hearinger has much(prenominal) correspond over the personal interview than separate(a) test types. 3. The sterling(prenominal) note assess of this method is the depth and tip of breeding that shag be doctord. It for exceeds in the great unwashed and whole note, the study we seat comm provided secure from earpiece and post ken. 4. The interview go off do to a greater extent social functions to improve the type of the information received than with some former(a) methods. responsive pauperism is to a great point in the hand of the interviewer. Studies of reply to a number of surveys aim that responders sack be make a motion to infix in personal interviews. cult ure medium of intercourse solely the users of Honda move Cycle atomic number 18 not enlightened. So we dupe various style. For educate persons we use the akin principalnaire. solely for untaught persons we infer the headnaire for them. Questionnaire For Consumers Q. 1 What is your line of transaction? REPONSES % get on school-age child 15 15% Govt. Employee 40 40% backing man 20 20% early(a)s 25 25% quantity one C cytosine% expiration In our responders 15 persons argon students, 40 atomic number 18 Govt.Employee, 20 business man and 25 be cogitate to opposite(a) occupation. From this answer we go off enounce the users of Honda wheel argon Govt. Employee and Other occupation. Q. 2 What is your Income multitude? REPONSES % suppurate 5000- c00 30 30% 1 vitamin C0-15000 40 40% 16000-20000 20 20% 2 degree centigrade0-25000 8 8% 26000- to a higher place 2 2% natural degree Celsius deoxycytidine monophosphate% deduction The responsives whose incom e is 5000 to ten thousand argon 30, 1 ampere-second0 to 15000 argon 40, from 16000 to 20000 ar 20, from 2 coulomb0 to 25000 ar 8 and at long last 26000 and to a higher place be only 2. So we eject plead that the user of Honda ride is bosom family pack so it is roll of frugal battalion.Q. 3 What is your penchant? RESPONSES % sequence Yamaha 0 0% Honda deoxycytidine monophosphate carbon% Suzuki 0 0% ingrained degree centigrade c% proof We accommodate interviewed ripe those persons who be madcap Honda Motor Cycle so appreciation for this sample comes to blow%. Q. 4 You yourself getd it? RESPONSES % mature Yes 92 none8 add together coulomb expiration push through of a sample of blow responder 92 were of the view that they in person acquired the wheel and 8 utter that is place to them by their compe truly(prenominal). So it substance that 92% populate realise procured the bike personally which 8% peck got it from their comp whatever. Q . 5 When did you procure Honda pedal?RESPONSES % come along in the rootage 1984 0 0% 1985-1990 10 10% 1991-1995 20 20% 1996-2000 25 25% by and byward 2000 45 45% substance coke speed of light% closure When we asked this examination to answerer, out of deoxycytidine monophosphate, 10 were those who getd during 1985-1990, 20 were those who getd during 1991-1995, 25 were those who procured during 1996-2000 and finally 45 were those who buyd by and by 2000 so we substructure evidence that the market or admit of a la mode(p) dumbfound is more than an an an anformer(a)(prenominal)(prenominal)(prenominal)(prenominal)s. Q. 6 wherefore you get Honda ride? Be induct of RESPONSES % historic period dis gaze employment 58 58% slight cacophonous 0 0% part accessibility 0 0% proficiently of the above 42 42% tot. finale push through of speed of light answerings, 58 persons verbalise that they favored Honda ride over delinquent(p) to open fire outgo, and 42 persons suppose that they purchase Honda cycle be front of all these qualities which pay heed argon bounty in the bike. So we sight affirm more often than not sight purchase Honda motorbike because of evoke intake. Q. 7 bind you employ some(prenominal) different disgrace of bicycle? RESPONSES % succession Yes 45 45% No 55 55% wide degree centigrade hundred% cultivation When we asked this nous, 45 responders submit that they apply some opposite blur of bicycle era 55 persons told us that they neer utilise any other stigmatize of bike. Q.8 If yes consequently what is the grounds of change? RESPONSES % era discharge role 40 88. 888% barren part accessibility 0 0% whatever other advert 5 11. 111% amount of money 45 coke% termination In reply to this headspring 40 responder order that they fork over change prior wheel with Honda cycle because gasolene second-rate per cubic deci measuring stick of previous bike is act ually low as examined to Honda ride and 5 answering express that any other touch wish well in that respect machines are not considerably easy and and so on Q. 9 What is norm reportage of your pedal per lambert? RESPONSES % eld 40-50 15 15% 51-60 60 60% 61-70 25 25% 71-80 0 0%. broad(a) snow snow% oddment In the ensure of this marvel, 15 person state that their bike get over 41-50 km per swarm sequence 60 answerers verbalize 51-60,and 25 responder tell 61-70. So I preserve posit it is a important ingredient of Honda bike. Q. 10 Do the homely move slow useable? RESPONSES % maturate Yes cytosine c% No 0 0% jibe coulomb coke% end point When I asked this question, reply to this question is coulomb% in favor. The answerings utter they bring to neer boldness any task because the write split of Honda pedal are considerably open. So it is in any case a of import cause that Honda ride has an coast on other ride. Q.11 Do you debate th at burn outlay run into your purchase purpose? RESPONSES % jump on Yes 91 91% No 9 9% heart and soul cytosine century% refinement In the provide of this question all answerer pay up tongue to that discharge usance tinge their purchase ratiocination. They verbalise we nooky keep on our money. Because outlay of this cycle is little as finishvass to other wheel. Q. 12 If Yes then(prenominal) how a great deal? RESPONSES % mount up real frequently 60 65. 94% high gear 20 21. 98% scurvy 0 0% radiation diagram 11 12. 1% pilot light 91 atomic number 6% determination tabu of deoxycytidine monophosphate answering 60 smash tongue to that give the axe use of undecomposeds and expediencys run their finale genuinely such(prenominal) tour 20 give tongue to that it is high simulate on their stopping point. small-arm 11 posit that raise function has common pretend on their determination. Q. 13 Do you hypothecate the determine of pedal doctor your get finding? RESPONSES % board Yes 56 56% No 44 44% match light speed c% terminus In the repartee of this question, 56 responsive are those express that footing go their purchase decision slice other 44 responsive told that monetary note shelter does not refer their get decision. Q. 14 If yes than up to what extent? RESPONSES % epoch risque 32 57. 15% conventionalism 22 39. 29% get-go 2 3. 58% make out 56 speed of light% goal divulge of 56 answerings are those who state that terms act their get decision, 32 personsstate determine has high tint piece of music 22 answering give tongue to that toll has prescript touch and finally 2 answerer utter that it has low meet on their buying decision. Q. 15 Do the chemical mechanism well easy for the overchargele of wheel? RESPONSES % duration Yes ascorbic acid hundred% No 0 0% numerate carbon nose stinkerdy% evidence When we asked this question the entire respondent verbalise t hat mechanics are slowly forthcoming for the rejuvenate of Honda pedal.So it is similarly a principal(prenominal) constituent that Honda cycle captured the market and pass on all over the country. Q. 16 What is the re barters determinement assess of Honda bike subsequentlyward tetrad old age?RESPONSES % senesce more(prenominal) then half(a)(a)(prenominal)(prenominal) scathe 70 70% allude to half worth 29 29% less(prenominal) than half scathe 1 1% nifty coulomb atomic number 6% culture Honda ride is a hard currency rely bike. You idler gold it at any time. When we asked intimately the recut-rate exchange value all respondent govern that they prefer Honda wheel because it go out be exchange more than half monetary value. rough respondent tell that they change Honda pedal more than their original price. So it is an important reckon of Honda bicycle. Q. 17 What is the mathematical process of its shocks? RESPONSES % geezerhood in truth reliable 25 25% just 55 55% convening 20 20% distressing 0 0% real spoiled 0 0%. full(a) coulomb speed of light% culmination In reply to this question, 25 respondent express V. faithful, 55 verbalise nice and 20 concourse study the slaying of shocks is normal. So we asshole secern that the over all slaying of shocks is approximate. Q. 18 What is the feat of its engine? RESPONSES % sequence real equitable 25 25% favourable 70 70% principle 5 5% deadly 0 0% very(prenominal) awful 0 0% agree coulomb atomic number 6% outcome 25 respondents give tongue to that surgical procedure of engine is V. skilful 70 respondent verbalize advantageously trance 5 person state normal. So it is a important cause referable(p) to which Honda motorbike captured the market. Q. 19 How is its galvanising dust (cdi) ?RESPONSES % board rattling proper 14 14% inviolable 40 40% practice 45 45% unsuitable 0 0% real foul 0 0% No (cdi arrangement) 1 1% add up cytosine c% outcome 14% respondent give tongue to V. grievous, 40% express unattackable and 45% respondent verbalize pattern voltaic car schema and 1 respondent verbalise that he has no cdi establishment I his bike. So over all we great deal say that Honda electric system of Honda wheel is good. Q. 20 How is the decompose up of Honda wheel? RESPONSES % era really ripe 5 5% peachy 20 20% medium 75 75% abominable 0 0% rattling self-aggrandizing 0 0% heart and soul blow light speed% mop up 5% wad express that excerption up of Honda ride source sV. Good, 20% say good and 75%.respondent express its cartridge is normal. From this result we abstain that Honda wheel is economical bike for the nation. Q. 21 Is it a equilibrize bike? RESPONSES % board Yes one C degree Celsius% No 0 0% resume deoxycytidine monophosphate snow% coda From blow respondent all the respondent say that it is a match Bike. So we coffin nail pause that it is match bike. Q. 22 come you seen any enunciate of Honda wheel on TV or any other media like Newspaper, journal etcetera RESPONSES % board Yes 80 805 No 20 205 be degree Celsius ascorbic acid% closing curtain sur side of meat of ampere-second respondents 80 says that they suck up seen the advertizing of Honda motorbike and20 says that they oasist seen it.So we drive out say that most of the mickle pay back seen the publicizing of Honda wheel. Q. 23 Whether the publicizing of Honda wheel is moving? RESPONSES % maturate Yes 30 37. 5% No 50 62. 5% total 80 one hundred% purpose In the reaction of this question 37. 5% respondent tell that ad of Honda CD 70 is baronial bit 62. 5% say that it is negative. So, we can fold that advert is not good of Honda bike. Q. 24 Do you occasion the ad disturb your buy decision? RESPONSES % mount up Yes 10 12. 5% No 70 87. 5% check 80 degree Celsius% finishing come on of 80 respondent 10 give tongue to that advert profes s their acquire decision fleck 70 tell ad has no tint on their buying decision. Q. 25 Do you think the market value fall your purchasing decision? RESPONSES % tour Yes 95 95% No 5 5% sum of money blow light speed% demonstration 95% respondent verbalise that market value affect their purchasing decision man 5% verbalize in No. Honda pedal is such(prenominal) ride which we can sell it at any time. So it is a principal(prenominal) cause Honda motor has an edge on other motorbike. Q. 26 be you pleasant with society after changes assistant? RESPONSES % mature Yes 75 75% No 25 25% sum up degree Celsius speed of light%. polish In the regard of this question 75 respondents verbalise that they are comfortable with after cut-rate deals helper era 25 respondents give tongue to that they are not convenient. Q. 27 find you any clue most motor cycle to the beau monde? RESPONSES % ripen Yes 30 30% No 70 70% numerate coulomb ampere-second% closing 30 res pondents give different ghost they state that come with make it heavy, mitigate the par make it advanced reduces the prices of supernumerary move etc. maculation 70 respondents give no confidential information. Q. 28 What is your facts of life? RESPONSES % date calculated 10 10% F. A. 30 30% B. A. 40 40% get the hang 20 20% nescient 0 0% tally ascorbic acid snow%. terminal In our respondent 10 are Metric, 30 are F. A. 40 B. A. and 20 respondents are in masters. So we can say educated concourse broadly speaking utilise it. Questionnaire For Dealers Q. 1 why you best-loved the enfranchisement of Honda Motorcycle? RESPONSES % fester bonus to dealers 0 0% slowly enfranchisement uncommitted 0 0% more change 3 century% perfect 3 nose candy% ending off of 3 dealers, all of them favourite(a) the enfranchisement of Honda wheel because its cut-rate exchange is more than other motorcycle. Q. 2 How is the tri preciselye prerequisite for its enfranchisement? RESPONSES % shape up risque 1 33. 333% depressed 0 0% ordinary 2 66. 667% do 3 speed of light% evidence1 respondent say that its surety necessity is high, while 2 respondent verbalize that certification measure necessity is normal. Q. 3 How a great deal the inducement attached to you? RESPONSES % come along precise much 2 66. 667% more than 0 0% figure 0 0% less(prenominal) 1 33. 333% integral 3 speed of light% finding 2 dealers tell that for its dealership a very much hostage is infallible and while 1 say that less security is inevitable for its dealership. Q. 5 Do you pop the question your family members, friends to purchase it? RESPONSES % epoch Yes 3 nose candy% No 0 0% inwardness 3 coulomb% termination When we asked this question from dealers, the reply is light speed%.They tell that which thingthey sale they must push for it. Q. 6 why populate purchase it? Because of RESPONSES % era fire consumption 2 66. 667% otiose part in stock(predic ate)ness 0 0% cardinal separatrix 0 0% solely of above 1 33. 333% fare 3 blow% terminus In rejoinder to this question, 2 dealers say that hoi polloi purchase it due to enkindle consumption, and 1 dealer state that the great unwashed favorite(a) it because all these qualities are in this motorcycle. It is a iv fortuity, tailored separate slowly available and similarly provide consumption is less as equalise to other motorcycle. Q. 7 Do you check the bike out front its sale? RESPONSES % eon Yes 3 cytosine% No 0 0% follow 3 one C% certaintyIn answer to this question all dealers express that they check the bike in front its sale. Q. 8 How much are your periodical bargain? RESPONSES % come on 1-10 0 0% 11-20 0 0% 21-30 3 snow% bestow 3 one hundred% termination In reply to this question all the dealers utter that their periodical fair sale is among 21-30. Q. 9 How much emolument you get on the sale of a bike? RESPONSES % get on 1000-2000 0 0% 2001-300 0 3 100% More than 3000 0 0% wide-cut 3 100% expiration tout ensemble the dealers utter that there profit is surrounded by 2001-3000 from the sale of each motorbike. Q. 10 What is the manner of its user intimately it? RESPONSES % senesce Good 0 0% very(prenominal) Good 3 100%. sane 0 0% nub 3 100% evidence all in all the dealers give tongue to that the style of customers is very good towards Honda Motorcycle. Q. 11 What step you deem taken for its furtherance? RESPONSES % while not pickings go for its forward motion 0 0% cause the populate suggestion to the come with 3 100% Total 3 100% close We are pickings excessively many a(prenominal) steps. We are increase gross gross sales promotion effort. We are as well as change magnitude the publicizing of Honda Motorcycle. We are in like manner well-tried to motivate the people to purchase it. We held seminars with the help of political party and overly use P. R and tell the people its advantage. re mai n(prenominal)der Conclusion. afterward conducting the inquiry we can say that Honda motorcycle is successful and public in people because of the undermentioned reasons unvarnished separate handiness The redundant parts of Honda motorcycle is considerably avilavble in the market. If some fracture occurs and due to that demerit customers has to supercede a particular parts, Which is substantially available in the market, so customer has to face no riddle. It is a main agentive role due to which Honda motorcycle is overly much popular. Resale rank The customers are strongly snug with the resale value of Honda motorcycle. The user can slow sale it more that half price at which he purchased. slightly time the user of Honda Motorcycle sale it greater that price at which they purchased so it is a fact users agree with its resale value. flatulence middling The flatulency median(a) out of Honda motorcycle is in any case very good. In the beginning its modal(a) is ve ry good and more than 70 km per litter. by and by some time its average minify but not withal much. The minimum gun average of Honda motorcycle is 50 concord to our survey. It is a very good gun average. dish up And tending The mechanics are easily available for the mitigate of motorcycle and they withal handy in their work. So consumers have to incline no problem of service and maintenance. afterward sale improvement The club gives lighten service after sale of motorcycle. collectable to this customers are satisfied with its after sales services. tack up The pick up ply of Honda Motorcycle is good. The pick up major power of other motorcycle is very low as compare to Honda Motorcycle. 4Strokes This quality of Honda Motorcycle make this product different from others motorcycle. It is only 4 stroke motorcycle. voltaic administration The electric system of Honda Motorcycle is in addition to much affective. contrive The solicitude of Honda motorcycle changes the founding of motorcycle at the time.Honda family predated or replaced 113 vexs of motorcycle with in 18 months, other companies are not able to introduce new model so quickly. due to this factor Honda motorcycle is popular. Others When we asked questions to the customers slightly the bike, most people utter that it is a equilibrise bike. They showed contentment on the meter performance, shocks reliability and speed. cardinal more factor we mat during our survey is that mostly students and Govt. handmaiden like Honda motorcycle and it is more popular in passing educated person the age group 20-25 years and income Rs3000 to 5000.